进入21世纪以来，中国互联网行业在逐渐规范中稳步前进，无论是从中国的网民的数量，还是各个电子商务企业都呈现出较快发展的态势。但是，电子商务企业真正具有核心竞争力的却很少，多数是属于“劳动密集型”企业，各电子商务企业间竞争非常激烈。各个产品都有很多的企业在竞争市场，整个互联网行业由卖方市场变为买方市场，小型电子商务企业要想在同质化竞争如此激烈的网络市场中站住脚跟并非易事。
在这样的情况下，网络公司作为小型的电子商务企业怎样在谋求生存的同时求得更大的发展呢？这是每个企业的管理者都会考虑的首要问题，在把事情做对之前，先是要做对事情。所以经营战略的选择无疑是具有生死攸关的作用的。
本文选择“易虎网路公司发展战略研究”为题进行研究。研究内容包括以下四个部分：
第一部分是序论，本部分主要是一些关于战略管理概念，战略管理的过程。以及对本文的研究背景、研究内容、研究目的、方法和意义进行简单的论述，通过这部分我们可以对全文有一个大致的了解（第一章）。
第二部分是对于网络公司而言，从企业战略的概念，战略的形成和战略实施三方面加以说明；然后分析网络企业的外部环境和内部环境(第二章)；接着就目前网络公司的现状论述网络公司的战略的形成和选择；包括公司的业务层战略和公司层面的战略，以及战略实施过程等（第三章）。
第三部分是从易虎公司这个企业基本单位着手，微观上来易虎论述公司的目前的战略以及如何制定和选择战略的。此部分是文章的重点。首先是从易虎内外各方面环境入手，分析易虎公司的现状。指出易虎公司的企业战略管理中战略管理上的投入，战略的形成以及执行三个阶段上关系特点,然后分析易虎公司企业战略形成过程中，公司业务层战略和公司层战略是如何选择的,最后是如何去制定战略的（第四章）。
第四部分是易虎公司战略管理的实施（第五章）。战略管理三个阶段贯穿于公司的整个运营之中，对于易虎公司的发展有着特别重要的作用。三个阶段出现的问题各有其特点，但又有相互联系。所以在解决问题中既要客观分析环境，又要联系前后来考量问题，力求找到最合适的方法。针对企业目前的环境的变化，确定战略管理动态上变化，做到与时俱进，与时协行，与时消息。
论文的创新具体体现在：1、对易虎公司战略管理进行了一些优化，通过对业务层和公司层两个层面的优化，使公司对于前景更加的清晰明了。2、在战略执行中，特别是公司治理方面进行了一些新的举措，提出了一些适合公司的新的改革。
本文采用了发现问题、分析问题、解决问题的方法，参考了部分国内外的文献资料。对易虎公司战略管理进行了优化，基本上解决了公司目前所存在的问题，并在此基础上初步完善了公司的战略规划。通过采用本文中的所提到的公司的战略的积极执行，有效的提高了公司的业绩，使公司管理有了一定的水平。同时根据战略形成中的分析和战略选择，也带动了公司股东之间的对于前景的更加看好的情绪，为将来的发展奠定了较好的基石。

Since the beginning of the 21st century, China's Internet industry is gradually moving ahead steadily in the norms, and both the amounts of netizens and the E-commerce enterprises show high growth trend. However, among the whole E-commerce enterprises, very few possesses its independent advantages and most of them belong to "labor-intensive" business, and the competition of E-commerce industry is very serious. Many products can be produced by dozens or hundreds of E-commerce enterprises, and the entire Internet industry turns from a seller's market into a buyer's market. It is not easy for a small-scale E-commerce enterprise to take its place in the field of such a highly competitive network market.
Under such condition, it is the core issue for each enterprise managers to consider what kind of ways can be used by network enterprises in seeking to survive and at the same time seeking greater development. And the management of business strategy will undoubtedly be a more prominent one in many ways.
The management of business strategy is the bridge connecting sustainable development and survival of a company. The successful network company must have long-term developmental business strategy for its future; otherwise it will become a puzzled ship without goals and directions.
This paper selects to study “Strategy of Yihu Network Company”. Research includes the following four parts:
Here is the sequence of the first part. This part mainly discusses the research background, research content, research purposes, methods and significance of this paper. From this part we can have a general understanding of the whole text.
The second part first explains strategy from three aspects: the concept, the formation and implementation and then analyses the external and internal environment of networks and at last analyses the strategy of the present networks, the strategy on the level of business and company.
The third part discusses the present strategy and the choice of strategy of Yihu Network Company microcosmically, the main part of this paper. It first analyses the present situation in the external and internal environment of Yihu, pointing out the relations and features of the three aspects of strategy management---input, formation and performation. Then it analyses the strategy formation in Yihu Network Company, including formation on the level of business and company.
The fourth part is about the problem study of strategy management in Yihu Network Company. The three stage of strategy management pierce into the entire operation of Yihu and play a most important role in Yihu’s development. Problems emerging in the three stages have their own features but interrelated. It requests analyzing environment objectively and connecting context in solving problems to get the most appropriate methods. First, in accordance with the present change of enterprise environment, the managers should master dynamic change of strategy management in order to keep pace with the time. Then the managers make new strategy management with reference to the change, so as to make ready for strategy implementation better. At last, the managers put forward improving measures of management of the company.  
The specific innovation of this paper reflects in: 1, It is the innovation of Yihu Network Company on strategy management optimization, including the level of business and company. Through the strategy management optimization, the company’s prospect is clearer. 2, It is the innovation of strategy implementation, which puts forward new measures and reformations suitable for the company.
In this paper, we adopt the ways such as discovering problems, analyzing problems, solving problems, with reference to literature both abroad and domestic, so that we optimize the strategy management of Yihu Network Company, solving the existing problems of the company's strategy management and on that basis improve the company’s strategy plan. Through the use of the ways of the strategy implementation effectively mentioned in this paper, the perform and management of the company will get a rapid progress, and at the same time give a good prospect for the company’s shareholders and lay a good foundation for the improvement in the future.